Read The Book

This book is not a walk in the park. You will enter the Fireswamp of modern knowledge work — where the Six Dominant Delusions shape how we think, work, and pretend to know. You'll discover the Six Inconceivable Truths ... only if you do the work. Practice! Don't worry, it's worth it ... you'll see.

Epistemological myths are beliefs that distort how organizations think, decide, and act. Through story, reflection, and a tour of the Six Dominant Delusions, you’ll learn to recognize the hidden narratives shaping your daily work. Step out of the Fire Swamp and into a learning system where knowledge can actually flow.

If your worklife feels like shouting at a tidal wave, you’re not imagining things. That’s what delusions do: burn our time, energy, and attention while nothing changes. This chapter introduces the Six Inconceivable Truths. They focus your attention, give you a rhythm for what’s ahead, and point you toward the flow of knowledge.

We all have a “drink more water” problem: something hilariously simple that refuses to actualize, no matter how much we “know.” This chapter shows how advice, willpower, and generic “best practices” collapse without the right conditions for action. Knowledge work depends on six core competencies (Perceiving, Diagnosing, Connecting, Creating, Launching, Learning) that turn information into embodied practice.